The Pass Restaurant Marketing has teamed up with ResDiary to support your restaurant marketing in the run up to the busiest time of the year. We will help you making a plan to attract diners and to turn bookings into bottom line profit.

Christmas Blog

Christmas can be the busiest time of the year for restaurants and with so much competition, it can also be hard to attract diners and ensure bookings are turned into profit.

Most venues start getting set up for Christmas in September, making sure their tables are planned, their menus are ready and the rotas approved.

However, what restaurateurs often forget is to actually push their Christmas offers and update those dormant partner listings with fresh copy and enticing images of their food and interiors.

We have curated a top ten list of activities to get you and your restaurant team covered through to Christmas and to ensure the busiest time of the year is stress free and profitable

Plan ahead. Release your festive menus as early as September/October. This is when PAs, families and groups of friends start looking at dining options. Ensure your website shows clear calls to action emphasising online bookings and availability on key dates.

Be efficient and enable online bookings on your website for smaller parties and let your sales team focus on larger parties enquiries.

Be smart and make sure your front of house and reservations team have key information on hand to fulfill any enquiry the guest may have.

Ensure your website is up to date and all the contact details, including a book online tab, telephone number, email address, social media icons and map are in working order. Organisers have limited time to make a desicion and you need to offer them all the tools available to book with you!

Make the most effective use of your booking system settings. Look for any detail on your table plan or timetable grid and make sure there are no deterrents to prevent online bookings.

Don’t hesitate to contact your account manager if you feel you or your staff need extra training on optimising and managing your booking platform(s). It’ll be very busy in the run up to key dates and you all need to feel confident with the tools available.

Diners need to be able to view the menu online immediately and it will be beneficial if all dietary options are readily available and all dishes clearly labelled for vegetarians or vegan diners.

Pick up the phone! Phone bookings are still a common method to make a reservation. Offer your customers the reassurance their request can be accomodated even by telephone and ensure a member of staff is always available to pick up that call!

Social media is the king. Ensure your social media channels are active and engaging with showing with images giving a hint Christmas is on its way.

Make the most out of festive editorials. More often than not your booking system providers offer free or paid for inclusions in their themed newsletters, social media channels and dedicated festive categories on their websites. Speak to your account manager about which opportunities are available and ensure your assets are relevant and enticing. Digital dining guides are also very valid tools through which you can expose your venue to a wealth of merry diners in the form of festive editorials, newsletters and one-off readers’ offers.

Ok, we have gone through the top ten tips to help you plan ahead of Christmas for you and your team. But we can’t help adding ane more pivotal piece of advice: make sure that your digital profiles are spotless and up to date.

Photo of Gabriella Mayall, Director of The Pass Restaurant Marketing

The Pass will examine every aspect of your venue’s digital presence to ensure media assets, offers and digital profiles are for the festive season!
Gaby Mayall

A key digital check-up is a valuable tool to get your venue ready for Christmas. This is where we run the rule over your current digital presence and we provide a powerful list of unexplored marketing opportunities.
We will also provide recommendations and action points for you and your team to follow up on so you can really get the most of your online presence.

The Pass have teamed up with long term partner ResDiary to offer their customers a supportive marketing arm in the run up to Christmas.
You can download their e-book here for more tips on how to increase your Christmas revenue.

For all enquiries about our digital check-ups please email christmas@thepassrm.com!